Dockers Voice Assistant Replies

Search & Browse VUI Replies

Transactional VUI Replies

Help Query VUI Replies

Help Query VUI Replies – Expanded

Help Query VUI Replies – Expanded

FAQ Query VUI Reply

Progress and Confirmation VUI Replies

Introduction VUI Replies

Description

Dockers Voice Assistant is an Innovation project aimed at enhancing the online shopping experience through voice search and browse. We partnered with Voysis, who provided an AI framework that we customized with functional replies that matched the Dockers brand voice. I worked closely with the Innovation project manager to identify the user journey and use cases, as well as the content types and strategy to employ. I also wrote all of the voice interface replies Dockers Voice Assistant returns to the user, ensuring the replies were on-brand and providing the best possible user experience.

Role

Content Strategist, Copywriter

For

Levi’s Strauss & Co.

Type

UX Copywriting