Levi's Online Customization and Tailor Shop App

Online Customization Landing Page – Item Entry Point

Graphic Tee Customization Option

Responsible for all directional microcopy and form field labels.

Responsible for all directional microcopy and form field labels.

User’s design is rendered on item in real-time.

Trucker Jacket Customization Option

Responsible for all directional microcopy and form field labels.

Responsible for all directional microcopy and form field labels.

User’s design is rendered on item in real-time.

Video demo of Levi’s Tailor Shop app, which is loaded on in-store kiosks. I worked with the design team to streamline the content architecture and determine what content is most important for a good user experience.

Description

Making your denim personal — customizing with patches or embroidery, tailoring to your size, or creating bespoke pieces — are a vital part of the Levi’s brand. The UX team was tasked with creating 2 pieces in the first phase of the company-wide Customization Innovation Initiative: an online customization portal and a Tailor Shop app for in-store kiosks.

I worked closely with a UX designer to create the experience of the online customization portal. I determined where copy would be needed to enhance the user’s understanding and progression through the tool on the product description page. I also worked closely with Global Marketing to ensure our landing page and product listing page entry points had on-brand copy that aligned with our broader Customization strategy. Ultimately, I was responsible for all microcopy within the tool including instructional copy, form field labels, error messages, text links, and category entry points/badges.

For the in-store kiosk Tailor Shop app, I worked closely with the Retail team and a UX designer. The challenge when creating this app was that we had to leave room for it to “grow”, as we were adding only the first layer of content — a menu of available services at retailers with an in-store Tailor Shop. I determined the overall content architecture of the app and individual pages, as well as produced the final app copy that was sourced from company subject matter experts.

Role

Content Strategist, Copywriter

For

Levi Strauss & Co.

Type

UX Copywriting