Levi's Online Customization and Tailor Shop App
Description
Making your denim personal — customizing with patches or embroidery, tailoring to your size, or creating bespoke pieces — are a vital part of the Levi’s brand. The UX team was tasked with creating 2 pieces in the first phase of the company-wide Customization Innovation Initiative: an online customization portal and a Tailor Shop app for in-store kiosks.
I worked closely with a UX designer to create the experience of the online customization portal. I determined where copy would be needed to enhance the user’s understanding and progression through the tool on the product description page. I also worked closely with Global Marketing to ensure our landing page and product listing page entry points had on-brand copy that aligned with our broader Customization strategy. Ultimately, I was responsible for all microcopy within the tool including instructional copy, form field labels, error messages, text links, and category entry points/badges.
For the in-store kiosk Tailor Shop app, I worked closely with the Retail team and a UX designer. The challenge when creating this app was that we had to leave room for it to “grow”, as we were adding only the first layer of content — a menu of available services at retailers with an in-store Tailor Shop. I determined the overall content architecture of the app and individual pages, as well as produced the final app copy that was sourced from company subject matter experts.
Role
Content Strategist, Copywriter
For
Levi Strauss & Co.
Type
UX Copywriting