Levi's Loyalty Program (Europe)

Account Creation or Account Login Gate

Welcome Message for New Accounts

Welcome Message for Existing Accounts

Welcome Message for Existing Merged Accounts

Opt-Out Recovery Modal

My 247 Account Details (Upon Login)

My 247 Account Details (Part 2)

My 247 Account Details – No Rewards Message

My 247 Account Details – Not Enrolled Message

Redeem Loyalty Coins In-Cart Message

Redeem Loyalty Coins In-Cart Message

Redeem Loyalty Coins Confirmation

Description

Levi’s Europe revamped their Loyalty program offering and the UX team was tasked with updating the UI and overall user experience. The goals were to seamlessly integrate existing loyalty users, introduce new benefits such as the rewards coins/vouchers, and increase interaction of the loyalty program through the mobile app. I worked closely with the UX design team to create all of the welcome messages, account detail screens, in-cart directional messages, and various microcopy throughout the entire loyalty experience.

Role

Copywriter

For

Levi Strauss & Co.

Type

UX Copywriting